Did you see the news release last week in The Wall Street Journal about the study published in the Annals of Internal Medicine showing that people instructed to apply sunscreen every day for four years showed 24% less skin aging, as measured by lines and coarseness of the skin, than those told to use the cream as they usually do?
Dermatologists have told us this for years and now there is research to back it up. So, with regular use you get a "two-fer", less skin cancer and less wrinkles! I truly think the threat of wrinkles is a more powerful behavior-changer than the threat of cancer. (This is especially true for young people whose sunburns may put them at risk for skin cancer decades later, but wrinkles start now!) What a no-brainer SPF is. We all love a bargain. I can't think of a better one!
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